Brand hoardings on arterial roads
Large, expensive, and bought for institutional presence. They reach a whole city for a service most people choose within a few kilometres of home.
Search For Products
Popular searches
Trending Products
For hospitals & clinics
People choose a hospital close to home, until they cannot.
Most hospital demand is local and routine — a consultation, a scan, a delivery. It is decided within a few kilometres, and it is decided before the emergency. City-wide brand advertising rarely reaches that moment.
- 1,840 sites mapped
- 162 localities in Hyderabad
- 9 formats live today
How hospital advertising is bought today
Nothing here is unusual or careless — it is how the category has been sold for years. It is worth setting out plainly, because most of the cost is structural rather than anyone’s mistake.
Health-camp and sponsorship spend
Real community value, but usually planned ad hoc rather than as part of a catchment map, so coverage is uneven.
Press announcements for new departments
Priced on full-edition circulation, when the audience for a new cardiology wing is the surrounding localities and referring clinics.
Compliance handled late
Healthcare advertising carries real content restrictions. When creative is signed off after the media is booked, sites get held or reprinted, and that cost lands on the campaign.
What actually moves the bill
- Landmark sites priced on prestige rather than catchment relevance
- Reprints and delays when compliant creative arrives after booking
- Duplicate coverage between the main hospital and individual departments
- City-wide rates for a service chosen within a few kilometres
We publish no rate card, and no “average campaign cost” — the same site is priced differently in season, and a number invented for a brochure would be worth less than the quote you can get for your own dates.
The old way, and the AdChowk way
Same budget, both times. The only difference is where it is put — and that is the whole product.
One place, chosen for you
An institutional board in a central district, far from the catchment it serves.
Many places, chosen for who you want
The approach roads and residential ring where the choice is really made.
What AdChowk does instead
1Catchment2Format mix3Placement4Photo proof
Plan the catchment, then the landmark
Build coverage of the localities the hospital actually serves first — the residential ring, the approach roads, the societies — and treat the arterial hoarding as one element rather than the plan.
Be present before it is urgent
A family chooses where they will go long before they need to. Sustained presence in the catchment at low cost per site does that better than a burst around a launch.
Creative and compliance before booking
Because sites are quoted against real availability with known dimensions, artwork is sized and approved before anything is installed — which is where reprint costs come from.
Proof, not a report
Every placement comes back as a GPS-tagged, timestamped photograph of the actual site. You are billed on the count that was verified, not the count that was assigned — if a site could not be installed, it comes off the invoice rather than into a summary.
Where the budget goes, and why
Every format AdChowk sells, from the lowest-cost ones up. Pick the ones that fit your catchment and each is quoted against live availability.
No-parking board
Auto-rickshaw branding
Tricycle — mobile service
Roll-up standee
Tricycle — fleet branding
Coupons — printing + distribution
Lollipop — pole kiosk + signage
Newspaper insertion
DOOH platform slot
Drone — small screen (2×5 ft)
Drone — big screen (3×6 ft)
Hoardings & Billboards
Large-format highway and junction hoardings for high-visibility, long-duration campaigns.
Bus Shelter Media
Bus queue shelter panels in high-footfall commuter zones.
Metro Pillar Media
Branding on metro line pillars along high-traffic commuter corridors.
Residential DOOH
Digital screens inside residential complexes and gated communities.
Mall Branding
In-mall branding — entrances, atriums and digital screens in shopping centres.
Cinema Advertising
On-screen and lobby advertising in cinema halls and multiplexes.
Unipoles
Tall single-pole structures at major junctions and highways, visible from a distance.
Metro Station Media
In-station branding at metro stations — concourses, entry gates and platforms.
Airport Media
Terminal and concourse branding for premium, high-intent audiences.
Railway Station Media
Platform and concourse branding at railway stations.
Watch
Mapping a hospital catchment
Why routine healthcare demand is local, and how a catchment plan differs from an institutional brand campaign.
Questions we get asked
What does hospital advertising cost?
It depends on format, locality and duration. Catchment formats such as pole kiosks and bus shelters cost a fraction of an arterial hoarding and allow far more frequency for the same budget. AdChowk quotes per site against live availability.
Is outdoor advertising allowed for hospitals?
Outdoor media itself is standard for healthcare, but the content is restricted — claims about outcomes, cure rates and comparisons are regulated. Sites are quoted with known dimensions so compliant creative can be approved before installation rather than after.
Can we advertise a single department or camp?
Yes. Plans are built locality by locality from mapped inventory, so a department launch or a health camp can be limited to the surrounding area instead of running city-wide.
Plan a hospitals campaign
Tell us the catchment, the dates and the budget. We come back with a mix, the real sites behind it, and what each one costs.
No rate card, because the same site is priced differently in season — you get a quote for your own dates.
