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Nukkad by AdChowk
Booking the campaign is the easy part. Nukkad is how AdChowk gets it onto walls, poles and shelters — installers who choose to accept the work, GPS-verified proof the moment it goes up, and a live view for you to watch it happen.
Booked in full. Delivered in part.
A campaign gets booked for a set number of boards, in a set area, for a set window. In practice, not everywhere claimed gets covered — installers report more placements than they actually deliver, and by the time anyone can check, the campaign is already over. That gap is the reason Nukkad exists.
From brief to proof
The detail is below — this is the shape of it.
Step 1: A campaign, with a target
Count, area and window — set once, visible from day one.
Step 2: An installer accepts it
Ranked by distance, chosen by the installer, never assigned blind.
Step 3: Proof, on the spot
GPS-locked, timestamped, captured before they leave the site.
A target you can watch, not a summary after the fact
Every campaign starts with a target — a count, an area, a window of time. The moment it's created, you get access to track it. You're not waiting for a report once the campaign is already over; you can watch it happen while it's happening.
Installers accept the work — nobody assigns it top-down
Open jobs are ranked by distance and shown to installers nearby, who choose to accept them. A job that sits unaccepted past its window is automatically reassigned to the next installer in range — nothing waits on one person saying yes.
Real installers, already working across Hyderabad — not a crew assembled for one campaign.
Where, not just how many
We rank localities by measured footfall and distribute your placements across them, so coverage follows people rather than convenience.
That's the whole mechanism — no audience-matching claim, no demographic profiling. Footfall in, placements out.
In-app camera only
No gallery uploads, ever. The photo has to be taken right there, right then.
GPS-locked capture
Capture is blocked unless the device clears an accuracy check and sits inside the site's geofence.
Timestamped automatically
Every capture carries a server-verified time — nobody can backdate it.
Offline-first
No signal on site? The capture queues on the device and syncs the moment connection returns.
What comes back — real captures from live campaigns in Hyderabad.
The same board, twice, doesn't pay twice
Every capture is checked against the rest of the campaign. Image-hash and proximity detection catch a placement that's been photographed more than once, before it's ever counted twice.
Two things Nukkad won't do
Two constraints we built in on purpose, not two things we happened to skip.
Tracking only while the job is active
An installer's location is tracked only for the duration of an active job. Outside working hours, nobody is tracked — not by us, and not by anyone using Nukkad.
Never shown to the client, ever
You get a coverage map and verified placements. You do not get an installer's live position — that is never exposed to a client, under any account.
817 sites across 119 localities in Hyderabad — all trackable the same way.
You're billed for what's verified. Never for what's assigned.
If a hundred boards are assigned and eighty come back verified, you pay for eighty. The billable count is always the verified count — that's the point of proof existing at all.
Run Nukkad for your own clients
Agencies and installation companies can run the same software — for their own clients and their own installers, under their own provider login, on subscription.
