A buyer who books a flat almost always already knows the area. Real-estate advertising still gets sold as city-wide reach, which pays to be seen by people who will never drive to the site.
Nothing here is unusual or careless — it is how the category has been sold for years. It is worth setting out plainly, because most of the cost is structural rather than anyone’s mistake.
A large format on an arterial road, taken for the launch month at peak rate. It is the most visible and the most expensive thing in the plan, and it is usually the first thing bought rather than the thing the plan is built around.
Priced against the whole edition's circulation, most of which is outside any realistic catchment for the project.
Broker-led placements are opportunistic — a board here, a canopy there — with no map of what was covered and no way to tell one partner's coverage from another's.
Budget is concentrated into launch weeks, then goes quiet, even though site visits continue for months afterwards.
We publish no rate card, and no “average campaign cost” — the same site is priced differently in season, and a number invented for a brochure would be worth less than the quote you can get for your own dates.
Same budget, both times. The only difference is where it is put — and that is the whole product.
The landmark board, taken at launch rate, seen once by someone driving past.
The corridor a buyer actually drives, and the blocks they live in now.
Plan against the corridors a prospective buyer actually uses — the road to the site, the localities they live in now, the offices they commute from — instead of buying the most visible board in the city.
The same budget held across the months when site visits happen, rather than spent in a launch fortnight, keeps the project present for the whole decision period.
Because the plan is built from real, mapped inventory, a builder can see what is covered and where — so two channel partners do not buy the same stretch twice.
Every placement comes back as a GPS-tagged, timestamped photograph of the actual site. You are billed on the count that was verified, not the count that was assigned — if a site could not be installed, it comes off the invoice rather than into a summary.
Every format AdChowk sells, from the lowest-cost ones up. Pick the ones that fit your catchment and each is quoted against live availability.
Large-format highway and junction hoardings for high-visibility, long-duration campaigns.
Bus queue shelter panels in high-footfall commuter zones.
Branding on metro line pillars along high-traffic commuter corridors.
Digital screens inside residential complexes and gated communities.
In-mall branding — entrances, atriums and digital screens in shopping centres.
On-screen and lobby advertising in cinema halls and multiplexes.
Tall single-pole structures at major junctions and highways, visible from a distance.
In-station branding at metro stations — concourses, entry gates and platforms.
Terminal and concourse branding for premium, high-intent audiences.
Platform and concourse branding at railway stations.
How a launch budget is spread along the roads a buyer actually drives, instead of into a single landmark board.
It varies by format, corridor and duration — a landmark hoarding and a full pole-kiosk route can cost the same and do different jobs. AdChowk quotes per site against live availability, because launch-period rates on the same site differ from off-season rates.
Yes. Plans are built from mapped sites, so a campaign can follow a specific corridor rather than buying city-wide visibility.
Every plan is built from the same mapped inventory, so coverage is visible before anything is booked, and each placement returns a GPS-tagged photograph once it is live.
Tell us the catchment, the dates and the budget. We come back with a mix, the real sites behind it, and what each one costs.
No rate card, because the same site is priced differently in season — you get a quote for your own dates.
