Enquiries for a school or college arrive in a narrow window, from a catchment that is measured in kilometres, not cities. Most education advertising spends against the whole city and hopes the right parents are in it.
Nothing here is unusual or careless — it is how the category has been sold for years. It is worth setting out plainly, because most of the cost is structural rather than anyone’s mistake.
A vendor offers whatever hoarding is free that month. The site is picked because it is vacant, not because parents of the right age group pass it. The same board is offered to a school, a jeweller and a hospital in the same week.
An insert goes into every copy of an edition, so most of the print reaches households with no child of admission age, and no way to tell which ones did.
Distribution is paid per thousand sheets. Nobody counts what was actually handed out, and the same street can be covered twice while the next colony is missed entirely.
The proof of a campaign is an invoice and, sometimes, one photograph taken from a distance. Whether every site was installed, and for how long, is taken on trust.
We publish no rate card, and no “average campaign cost” — the same site is priced differently in season, and a number invented for a brochure would be worth less than the quote you can get for your own dates.
Same budget, both times. The only difference is where it is put — and that is the whole product.
One hoarding on an arterial road, bought because it was free that month.
The catchment covered — the school run, the societies, the stops parents wait at.
Admissions come from the localities a family can realistically commute from. The plan is built on those localities first, so budget is not spent reaching parents who will never enrol.
The same money split across a school-gate radius — pole kiosks, bus shelters on the school route, apartment lobby screens in nearby societies — is seen more often by the same family than a single hoarding they pass once.
Enquiry season is short. Placements are timed to the weeks parents are actually deciding, rather than spread flat across a quarter because that is how the vendor sells it.
Every placement comes back as a GPS-tagged, timestamped photograph of the actual site. You are billed on the count that was verified, not the count that was assigned — if a site could not be installed, it comes off the invoice rather than into a summary.
Every format AdChowk sells, from the lowest-cost ones up. Pick the ones that fit your catchment and each is quoted against live availability.
Large-format highway and junction hoardings for high-visibility, long-duration campaigns.
Bus queue shelter panels in high-footfall commuter zones.
Branding on metro line pillars along high-traffic commuter corridors.
Digital screens inside residential complexes and gated communities.
In-mall branding — entrances, atriums and digital screens in shopping centres.
On-screen and lobby advertising in cinema halls and multiplexes.
Tall single-pole structures at major junctions and highways, visible from a distance.
In-station branding at metro stations — concourses, entry gates and platforms.
Terminal and concourse branding for premium, high-intent audiences.
Platform and concourse branding at railway stations.
A walk through one catchment: which localities matter, which formats sit on the school run, and how the same budget is split across them.
It depends on the format, the locality and the season — a pole kiosk route and a single arterial hoarding can cost the same and reach very different people. AdChowk quotes per site against real availability rather than publishing a rate card, because the same board changes price between admission season and the rest of the year.
Yes. That is the normal case for education. Plans are built locality by locality, so a campaign can be limited to the roads and societies a family would actually commute from.
Every placement returns a GPS-tagged, timestamped photograph of the installed site. Anything that could not be installed is removed from the invoice rather than reported as complete.
Tell us the catchment, the dates and the budget. We come back with a mix, the real sites behind it, and what each one costs.
No rate card, because the same site is priced differently in season — you get a quote for your own dates.
